MAROHN THYSSENKRUPP ELEVATOR, A Smart Choice. English
China Daily's exclusive interview with Lu Yaning
2024-12-20  编辑:Admin  来源: 本站   查看:5/103
In early 1990s, the first batch of commercial residential buildings equipped with lifts in Shanghai welcomed their owners. Since then, the number of such kind of buildings has kept increased in the past more than 30 years. 
By the end of 2023, a total of 325,653 elevators were operational in Shanghai, ranking the city first globally. Among these, more than 154,519 elevators had been installed in residential buildings, according to a report about elevator safety satiation released by the Shanghai Administration for Market Regulation in May. 
The report also highlighted that the issue of "aging elevators" needs to be addressed. In Shanghai's residential buildings, more than 46,000 elevators had been in operation for more than 15 years, and nearly 19,000 had been in use for over 20 years. 
With the goal of addressing the issue of "aging elevators," Shanghai has been promoting the replacement or upgrading of older elevators in the city by offering subsidies. This year, the replacement subsidy for an elevator in residential buildings that has been in operation for more than 15 years was raised to 150,000 yuan, while the upgrade subsidy stands at 50,000 yuan each.
Marohn TK Elevator, formerly known as Marohn ThyssenKrupp Elevator, has been assisting in elevator replacements in Shanghai with its innovative and high-quality products and services. 
According to Lu Yaning, CEO of Marohn TK Elevator, moving forward with replacement or upgrade plans for old lifts in some residential communities did face challenges. These challenges included difficulties in raising funds, lack of consensus among residents due to varying usage demands, particularly from residents on lower floors, as well and issues related to equipment management and maintenance. 
The company said that the supportive government policies regarding lift replacements have helped boost elevator sales, enhance brand awareness, expand its market reach and foster partnership development.
"The government's subsidy will significantly reduce costs for property owners, making elevator renewal plans more appealing to a wider audience," said Lu. "The introduction of new lifts will also bolster the after-sales service market. Furthermore, businesses will continue to innovate and introduce new products to meet evolving demands."
Lu also said that the supportive policies create additional opportunities for forming partnerships with governments and industries such as construction, finance and property management. These collaborations can play a crucial role in assisting businesses to achieve their long-term objectives.
With regard to future development in China, Marohn TK Elevator votes a confident. The company, relocated its research and development center, as well as production facilities to Shanghai Lingang area in 2015, reported business advancement in recent years. 
"Marohn TK Elevator's export business has grown at an annual rate of 20 percent," said Lu. "Entering the 21st century, Shanghai's endeavor to build a deep-water port to bolster its status as an international shipping hub has propelled the development of Lingang. In 2001, the Yangshan deep-water port project received government approval. By June 2002, construction of Lingang New City commenced as an integral part of the Yangshan port. The establishment of the China (Shanghai) Pilot Free Trade Zone in Lingang in 2019 marked a significant milestone in the area's development. Marohn TK Elevator chose Lingang not just for its business opportunities but showcase our confidence to the development of Pudong New Area, Shanghai and China."
Lu said that China's elevator industry will continue to be attractive to global elevator producers despite current uncertainties. 
"The restructuring in the elevator industry is gaining momentum: subsidy policies are drawing in more companies to engage in the market for modernizing old elevators, intensifying competition and spurring companies to improve product quality, technological prowess and service capabilities," said Lu. " This momentum is fostering industry consolidation, potentially resulting in the phasing out of weaker players. In the years ahead, the elevator industry will confront substantial developmental prospects, while traditional sectors will grapple with challenges in transitioning and upgrading."
在90年代初期,上海首批配备电梯的商业住宅楼迎来了业主。从那时起,在过去30多年的时间里,此类建筑的数量持续增加。
截至2023年底,上海共有325653部电梯投入运营。作为电梯保有量连续10余年位列全球之首的城市,上海的高层住宅电梯已显现出明显的“老龄化”特征。其中,根据上海市市场监督管理局今年5月发布的电梯安全状况报告,超过154519部电梯安装在住宅楼中。
该报告还指出,“老旧电梯”问题亟待解决。在上海的住宅楼中,超过46000部电梯已运行超过15年,近19000部已运行超过20年。上海为了解决“老旧电梯”问题,上海一直在通过补贴的方式推动城市内老旧电梯的更新或改造。
曼隆蒂升电梯(原曼隆蒂森克虏伯电梯)凭借其创新的产品和服务,立足上海市场,稳扎稳打。
曼隆蒂升总裁陆亚宁表示,在一些住宅社区推进电梯更换或升级计划确实也面临一些挑战。这些挑战包括由于居民使用需求不同而导致的共识难以达成、筹集资金困难以及与设备管理和维护等相关的问题。
该公司表示,政府关于电梯更换的支持性政策有助于提升电梯销量、增强品牌认知度、扩大市场覆盖范围并促进合作伙伴关系的发展。“政府的补贴将解除资金这个最大障碍,极大减轻业主负担,使电梯更新计划对更广泛的受众更具吸引力,”陆亚宁说。“新电梯的投用还将促进售后服务市场的发展。此外,企业将继续创新,推出新产品以满足市场不断变化的需求。”
陆亚宁总裁表示,支持性政策为与政府和建筑、金融和物业管理等行业的合作创造了额外的机会。这些合作对于帮助企业实现长期目标至关重要。
对于中国的未来发展,曼隆蒂升电梯投下了信任票。该公司于2015年将其研发中心和生产设施迁至上海临港地区,并在近年来实现了业务增长。
“曼隆蒂升电梯的出口业务以每年20%的速度增长,”陆亚宁说。“步入二十一世纪的临港,适逢上海建设国际航运中心的国家战略发展。从2001年1月,国家正式立项批准洋山港建设项目,到2002年6月26日,临港新城作为洋山深水港配套,宣布正式开发建设,在滩涂上建一座“新城”,再到2019年8月,国务院正式官宣上海自贸区临港新片区落地,临港全面进入大发展时期,曼隆蒂升选择临港,不仅迎来更多商业机会,也向全球显示了我们对浦东、对上海、对整个中国未来发展的信心。”曼隆蒂升电梯积极参与了临港多个项目,包括全球冷链中心、特斯拉超级工厂、上海高级中学等,进一步巩固了在该地区的地位。
陆亚宁总裁表示,尽管当前存在诸多挑战和不确定性,但中国的电梯行业仍将保持吸引力。“电梯行业的重组正在加速:补贴政策吸引了更多公司参与改造旧电梯的市场,加剧了竞争,促使企业提高产品质量、技术水平和服务能力。这种势头正在推动行业整合,可能导致弱者被淘汰。未来几年,电梯行业将面临巨大的发展转折,而传统行业则将面临转型和升级的挑战。”
文章来源:《CHINA DAILY》

https://mobile.chinadaily.com.cn/cn/html5/2024-12/12/node_012.htm

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